The impact of revenue management variables on price: a study on small medium enterprise rent a car in Mallorca

Abstract

[eng] This paper aims to present the impact of revenue management variables on price in the car rental sector, using data from a small medium enterprise. The car rental sector is very similar to the airline sector, but there is notable differences and makes this topic relevant for academic research. The dependent variable price is analyzed using regression models, focusing on the relation with booking anticipation and days. Analysis results suggest that is possible to apply a mix of quantity and price strategies, as well as dynamic pricing strategies similar to airlines.