- Author
-
E.M. Timmerman
- Title
- Researching brand images: The nature and activation of brand representations in memory
- Supervisors
-
M.P. Franzen
- Co-supervisors
- Award date
- 18 January 2002
- ISBN
- 9076802076
9789076802077 - Document type
- PhD thesis
- Faculty
- Faculty of Social and Behavioural Sciences (FMG)
- Institute
- Amsterdam School of Communication Research (ASCoR)
- Note
- Research conducted at: ASCoR
- Persistent Identifier
- https://hdl.handle.net/11245/1.208418
- Downloads
-
Thesis
Cover
Titlepage
Table of contents
Executive summary
Summary
Introduction
1 The Inventory of Brand Representation Attributes (IBRA)
2 Memory & brands
3 Research on brand representations
4 First study on the establishment of brand representations
5 Second study on the establishment of brand representations
6 Results (I): Cue effect, context effect & brand representation structure differences
7 Results (II): Response evaluations & the prediction of brand attitude and purchase intention scores
8 Conclusion
References
List of tables, boxes and figures
Appendix I
Appendix II
Nederlandse samenvatting
Acknowledgements
Deze publicatie werd mogelijk gemaakt door de begunstigers van SWOCC
Cover
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