- Author
- Title
- Variability: The effects of variation in power relations within the firm, in its market performance, and in the evaluations of its products
- Supervisors
- Co-supervisors
- Award date
- 18 December 2013
- Number of pages
- 177
- ISBN
- 9789461919595
- Document type
- PhD thesis
- Faculty
- Faculty of Economics and Business (FEB)
- Institute
- Amsterdam Business School Research Institute (ABS-RI)
- Abstract
-
The distribution of power and influence within an organization, past product performance records, and product evaluations are not new for the literature and its effects to the performance and strategy of an organization have been extensively investigated. However, the impact of the changes and variability of the value of such factors across time and/or across different actors are largely overlooked. The main aim of this research is to explore and discuss how variability in consumer and expert evaluations and sales affects the performance of the organization in regard to sales and evaluations of future products, strategy in terms of the likelihood to explore new markets, and how the changes in marketing-R&D orientation strategy affect performance.
- Note
- Research conducted at: Universiteit van Amsterdam
- Persistent Identifier
- https://hdl.handle.net/11245/1.400799
- Downloads
-
Thesis
Cover
Title pages
Table of contents
1: Introduction
2: The good, the bad and the variable: How evaluations of past editions influence the success of sequels
3: History matters: The impact of evaluations and sales of earlier versions of a product on consumer and expert evaluations of new editions of products
4: Pushing the boundaries: Determinants of exploration in the video game industry
5. The marketing/R&D interface and new product performance: The effects of relative influence changes and integration
6: Conclusion
English summary
Nederlandse samenvatting
References
Acknowledgements
About the author
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