LA FILIERA OLIVICOLA

In the current scenario, the research and creation of value for agri-business has become a priority. In particular, the agricultural enterprise has to deal with new market challenges and new needs of society which consequently affect the development of new competitive strategies. In this context, it becomes important to formulate new models to evaluate the pathways of value creation. For this purpose, a methodological approach was developed for the analysis of these paths “Value Portfolio and Multifunctional Governance Analysis” in which the value creation is a function of a portfolio of values that include diversification/differentiation on farm, valorisation of local resources and integration with the different activities and specificities of the territory. This paper aims to test this approach by studying the paths of value creation for the olive oil sector of “Colline Salernitane”. In particular, the analysis focused first on the role of the determinants for the creation of the values portfolio (specific business resources, land resources, policy and market) for the traditional olive-growing farms and then on companies that have chosen processes of boundary shift and, regard to the latter, we studied the impact in the choice of activity of deepening or broadening. The work, in addition to the evaluation of value creation paths taken by the olive-growing companies offers, in its conclusions, directions for defining future policy orientation