In this paper we analyze a nonlinear optimal control model which describes the penetration of a new product in a market. The model deals with the choice of pricing and advertising strategies that maximize the profit coming from the product sale. Some theoretical features are investigated in correspondence with specific choices for price responce functions.
On the shape of optimal price and advertising strategies arising in innovation diffusion
RAGNI, Stefania
2004
Abstract
In this paper we analyze a nonlinear optimal control model which describes the penetration of a new product in a market. The model deals with the choice of pricing and advertising strategies that maximize the profit coming from the product sale. Some theoretical features are investigated in correspondence with specific choices for price responce functions.File in questo prodotto:
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