Delivering personalised advertising in IMS-based IPTV through direct marketing
Master Thesis
2010
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University of Cape Town
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Abstract
Multimedia applications and communication services are offered to users free of charge over the open Internet. However, since the Internet is a best effort network, these services are not associated with any Quality of Service (QoS) and Quality of Experience (QoE) guarantees. Furthermore, security cannot be guaranteed when using these services over the open Internet.
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Includes abstract.
Includes bibliographical references (leaves 89-93).
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Wilson, P. 2010. Delivering personalised advertising in IMS-based IPTV through direct marketing. University of Cape Town.