As revistas Veja impressa e on-line em perspectiva dialógica: dois universos, dois leitores?
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Data
2006-03-29
Autores
Sabadini, Daniele Cristina [UNESP]
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Estadual Paulista (Unesp)
Resumo
Esta dissertação tem por objetivo maior caracterizar o leitor de Veja on-line, em comparação ao da revista impressa. O corpus é composto por 12 publicações, entre julho e outubro de 2004, das duas versões de Veja. Buscamos,por meio de uma perspectiva discursiva, lançar um olhar para as diferenças e semelhanças que constituem ambas revistas e para a relação que essas mudanças têm com o lugar preenchido pelo leitor. Para tanto, fundamentamos o estudo na obra de Mikhail Bakhtin, uma vez que, nesse contexto de reflexão, o leitor ganha um lugar destacado. Coerentemente com a perspectiva teórica adotada, não utilizamos, no estudo, pesquisas realizadas com os leitores do meio on-line; apenas seguimos as marcas discursivas e textuais presentes na própria revista, sempre comparada ao seu respectivo número impresso. A diferença mais evidente entre os dois veículos (impresso e on-line) está, sem dúvida, no suporte, entendido, aqui, tando no sentido do material físico em que ambos são apresentados - papel e tela - quanto no sentido de organização desse espaço material. Nesse aspecto, a forma de apresentação dos textos em janelas e não páginas é a diferença mais evidente. No entanto, o foco principal de nossa atenção recai sobre a relação do suporte com a articulação das vozes que constituem a revista, com os modos pelos quais se pressupõem o interesse, o desejo e a resposta do outro. É por esse caminho que compreendemos o universo on-line e caracterizamos seu leitor.
This dissertation aims, as its main goal, to characterize the reader of online Veja, comparing them to the readers of the printed magazine. The corpus is composed for 12 publications between July and October of 2004 of the two versions of Veja. We searche, from a discoursive perspective, the differences and similarities that compose both magazines and the relations that these changes have on the reader's place. For this purpose, the study is based on the works of Mikhail Bakhtin, since, on his reflections, the reader has an emphatic position. According to this perspective, we don't use, in the analysis, any research with the readers of online magazine; we just follow textual and discoursive marks that are written in the magazine, comparing them with he printed Veja. The most evident difference between both magazines (printed and online ones) is in the media that must be understood in two ways: the physical place where they are exposed (paper and screen) and the organization that involves these places. In this aspec,the most clear difference can be seen in the presentation of the texts-windows instead of pages. However, our main focus is placed on the relation of the magazines spaces with voices articulation that build Veja (printed and online), besides the tricks by with the magazines presuppose the interest, the desire and the reply of the reader. It os for this way that we comprehend the online universe and we characterize its reader.
This dissertation aims, as its main goal, to characterize the reader of online Veja, comparing them to the readers of the printed magazine. The corpus is composed for 12 publications between July and October of 2004 of the two versions of Veja. We searche, from a discoursive perspective, the differences and similarities that compose both magazines and the relations that these changes have on the reader's place. For this purpose, the study is based on the works of Mikhail Bakhtin, since, on his reflections, the reader has an emphatic position. According to this perspective, we don't use, in the analysis, any research with the readers of online magazine; we just follow textual and discoursive marks that are written in the magazine, comparing them with he printed Veja. The most evident difference between both magazines (printed and online ones) is in the media that must be understood in two ways: the physical place where they are exposed (paper and screen) and the organization that involves these places. In this aspec,the most clear difference can be seen in the presentation of the texts-windows instead of pages. However, our main focus is placed on the relation of the magazines spaces with voices articulation that build Veja (printed and online), besides the tricks by with the magazines presuppose the interest, the desire and the reply of the reader. It os for this way that we comprehend the online universe and we characterize its reader.
Descrição
Palavras-chave
Bakhtin, M. M. (Mikhail Mikhailovich), 1895-1975, Dialogo, Hipertexto, Leitores, Dialogismo, Reader, Dialogism, Hypertext
Como citar
SABADINI, Daniele Cristina. As revistas Veja impressa e on-line em perspectiva dialógica: dois universos, dois leitores?. 2006. 148f. Dissertação (mestrado) - Universidade Estadual Paulista, Faculdade de Ciências e Letras, 2006.