Showing items related by title, author, creator and subject.

• A model for branding practices in a new South African Higher Education landscape 

  Van Gensen, Garth Allister (Bloemfontein : Central University of Technology, Free State, October 20)

  Distinctive challenges are currently facing South African higher education institutions. Among others they are funding; quality assurance; globalisation; the emergence of private higher education; the idea of an entrepreneurial ...
• Market response time as a new approach for more effective marketing planning in business-to-business sales 

  Gorne, J.; Grohmann, A. (Interim : Interdisciplinary Journal: Vol 9, Issue 2: Central University of Technology Free State Bloemfontein, 2010)

  The ability to increase turnover in a short time is determined by industry characteristics. These characteristics need to be taken into account during forecasting and planning. The correlation. which can be described among ...
• 'n Ondersoek na die toepassing van databasis bemarkingstegnieke deur finansiële instellings in Suid-Afrika met die doel om 'n databasisbemarkingsmodel te ontwikkel 

  van der Walt, Johannes Jacob (Bloemfontein: Central University of Technology, Free State, 2002)

  Database mar1<eting can be a unique method of applying direct mar1<eting. With its roots firmly in direct marketing principles, it goes beyond the technique of just eliminating intermediaries. It accumulates data about ...