Firms are constantly looking for more effective ways to improve their innovation processes. Favoring communication and collaboration among firms and their stakeholders, the online communities become an important way to support the development of innovative ideas through social interactions. We have selected a representative case study of a multinational firm that exploits an online community to nurture its innovation process. The analysis is made exploiting the theoretical approach of open innovation and absorptive capacity.
Social media and ‘online communities of creation’: new ways to support innovation. A case study
FRANCESCONI, ALBERTO;DOSSENA, CLAUDIA
2011-01-01
Abstract
Firms are constantly looking for more effective ways to improve their innovation processes. Favoring communication and collaboration among firms and their stakeholders, the online communities become an important way to support the development of innovative ideas through social interactions. We have selected a representative case study of a multinational firm that exploits an online community to nurture its innovation process. The analysis is made exploiting the theoretical approach of open innovation and absorptive capacity.File in questo prodotto:
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