2008-09-01
25 years of IJRM: Reflections on the past and the future
Publication
Publication
International Journal of Research in Marketing , Volume 25 - Issue 3 p. 143- 148
This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal “for the ages” is a Herculean undertaking.
| Additional Metadata | |
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| doi.org/10.1016/j.ijresmar.2008.06.001, hdl.handle.net/1765/13647 | |
| ERIM Top-Core Articles | |
| International Journal of Research in Marketing | |
| Organisation | Erasmus Research Institute of Management |
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Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25(3), 143–148. doi:10.1016/j.ijresmar.2008.06.001 |
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