Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/41819
Título: | Methodological challenges in the transition towards online audience research |
Autor(es): | Mathieu, David Vicente-Mariño, Miguel Brites, Maria José Amaral, Inês Chimirri, Niklas A. Finger, Juliane Romic, Bojana Saariketo, Minna Tammi, Riitta Silva, Marisa Torres da Pacheco, Liliana |
Palavras-chave: | Online audience New media Research method Methodology Literature review Big data Ethnography Contextualization Ethics Mixed method Convergence |
Data: | 2016 |
Editora: | European Communication Research and Education Association (ECREA) |
Revista: | Participations: Journal of Audience and Reception Studies |
Resumo(s): | This review of the literature published between 2005 and 2014 presents an overview of the methodological environment in which audience research is transiting towards the study of online audiences. Online audience research is a mix of long-established research rationales, methodical adaptations, new venues and convergent thinking. We discuss four interconnected, and sometimes contradictory, methodological trends that characterize this current environment: 1) the expansion of online ethnography and the continued importance of contextualization, 2) the influence of big data and an emphasis on uses, 3) the reliance on mixed methods and the convergence of different rationales of research, and 4) the ambiguous nature of online data and the ethical considerations for the conduct of research. In spite of a massive research activity, there remain gaps and underprivileged areas that call for a re-prioritization of research. In the conclusion of this paper, we offer recommendations to orient future research. |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/41819 |
ISSN: | 1749-8716 |
Versão da editora: | http://www.participations.org/Volume%2013/Issue%201/S2/2.pdf |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CECS - Artigos em revistas internacionais / Articles in international journals |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Brites_Amaral_et.al._2016_participations.pdf | 655,47 kB | Adobe PDF | Ver/Abrir |