Fashion communication in the digital age: findings from interviews with industry professionals and design recommendations

doi:10.1016/j.procir.2019.04.204

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/65287

Título:	Fashion communication in the digital age: findings from interviews with industry professionals and design recommendations
Autor(es):	Faria, Ana Paula Barroso Cunha, Joana Providencia, B
Palavras-chave:	Fashion Digital Communication Design strategies Design Emotions design and emotions
Data:	Mai-2019
Editora:	Elsevier 1
Revista:	Procedia CIRP
Citação:	Faria, A. P., Cunha, J., & Providência, B. (2019). Fashion communication in the digital age: findings from interviews with industry professionals and design recommendations. Procedia CIRP, 84, 930-935.
Resumo(s):	The increased usage of available technologies and communication tools provided by the digital age offers numerous opportunities for fashion brands to connect with consumers. Although this matter is known in the literature, there is still much to explore on how to design digital products and experiences for and with emotion. This study focuses on the experience of eight fashion industry professionals through the use of a semi-structured interview as a research method. The outcomes of this study allowed to identify strategies to elicit emotions and to attain knowledge with respect to digital disruption from the subjects´ perspectives.
Tipo:	Artigo em ata de conferência
URI:	https://hdl.handle.net/1822/65287
DOI:	10.1016/j.procir.2019.04.204
ISSN:	2212-8271
Versão da editora:	https://www.sciencedirect.com/science/article/pii/S2212827119308480?via%3Dihub
Arbitragem científica:	yes
Acesso:	Acesso aberto
Aparece nas coleções:	DET/2C2T - Comunicações em congressos internacionais com arbitragem científica