Advanced search
1 file | 1.43 MB Add to list

Misresponse to reversed and negated items in surveys: a review

(2012) JOURNAL OF MARKETING RESEARCH. 49(5). p.737-747
Author
Organization
Abstract
There are important advantages to including reversed items in questionnaires (e.g., control of acquiescence, disruption of nonsubstantive responding, better coverage of the domain of content of a construct), but reversed items can also lead to measurement problems (e.g., low measure reliability, complex factor structures). The authors advocate the continued use of reversed items in measurement instruments but also argue that they should be used with caution. To help researchers improve their scale construction practices, the authors provide a comprehensive review of the literature on reversed and negated items and offer recommendations about their use in questionnaires. The theoretical discussion is supplemented with data on 1330 items from measurement scales that have appeared in Journal of Marketing Research and Journal of Consumer Research.
Keywords
negations, misresponse, method effects, reversed items, survey methods, Likert items, ORIENTATION, RATING-SCALES, ATTITUDE, BIAS, STRATEGIES, VALIDITY

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 1.43 MB

Citation

Please use this url to cite or link to this publication:

MLA
Weijters, Bert, and Hans Baumgartner. “Misresponse to Reversed and Negated Items in Surveys: A Review.” JOURNAL OF MARKETING RESEARCH, vol. 49, no. 5, 2012, pp. 737–47.
APA
Weijters, B., & Baumgartner, H. (2012). Misresponse to reversed and negated items in surveys: a review. JOURNAL OF MARKETING RESEARCH, 49(5), 737–747.
Chicago author-date
Weijters, Bert, and Hans Baumgartner. 2012. “Misresponse to Reversed and Negated Items in Surveys: A Review.” JOURNAL OF MARKETING RESEARCH 49 (5): 737–47.
Chicago author-date (all authors)
Weijters, Bert, and Hans Baumgartner. 2012. “Misresponse to Reversed and Negated Items in Surveys: A Review.” JOURNAL OF MARKETING RESEARCH 49 (5): 737–747.
Vancouver
1.
Weijters B, Baumgartner H. Misresponse to reversed and negated items in surveys: a review. JOURNAL OF MARKETING RESEARCH. 2012;49(5):737–47.
IEEE
[1]
B. Weijters and H. Baumgartner, “Misresponse to reversed and negated items in surveys: a review,” JOURNAL OF MARKETING RESEARCH, vol. 49, no. 5, pp. 737–747, 2012.
@article{3121590,
  abstract     = {{There are important advantages to including reversed items in questionnaires (e.g., control of acquiescence, disruption of nonsubstantive responding, better coverage of the domain of content of a construct), but reversed items can also lead to measurement problems (e.g., low measure reliability, complex factor structures). The authors advocate the continued use of reversed items in measurement instruments but also argue that they should be used with caution. To help researchers improve their scale construction practices, the authors provide a comprehensive review of the literature on reversed and negated items and offer recommendations about their use in questionnaires. The theoretical discussion is supplemented with data on 1330 items from measurement scales that have appeared in Journal of Marketing Research and Journal of Consumer Research.}},
  author       = {{Weijters, Bert and Baumgartner, Hans}},
  issn         = {{0022-2437}},
  journal      = {{JOURNAL OF MARKETING RESEARCH}},
  keywords     = {{negations,misresponse,method effects,reversed items,survey methods,Likert items,ORIENTATION,RATING-SCALES,ATTITUDE,BIAS,STRATEGIES,VALIDITY}},
  language     = {{eng}},
  number       = {{5}},
  pages        = {{737--747}},
  title        = {{Misresponse to reversed and negated items in surveys: a review}},
  volume       = {{49}},
  year         = {{2012}},
}

Web of Science
Times cited: