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The group effect: how food products look more attractive in group than individually

Katrien Cooremans (UGent) and Maggie Geuens (UGent)
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Abstract
Does the cheerleader effect also hold for food products? We investigated whether the presentation of food items (in group vs. individually) affects consumers’ perceptions. Our findings suggest that presenting a particular food item in a group of (almost) identical items, enhances its perceived attractiveness compared to when the same item is presented individually. The enhanced perceived attractiveness also translates in a higher purchase intention. Importantly, we find a somewhat different group effect for healthy and indulgent food, indicating a different underlying process. Follow-up studies will investigate which process underlies the effect for healthy and indulgent food respectively.

Citation

Please use this url to cite or link to this publication:

MLA
Cooremans, Katrien, and Maggie Geuens. “The Group Effect: How Food Products Look More Attractive in Group than Individually.” Society for Consumer Psychology Annual Winter Conference, Abstracts, 2015, pp. 187–187.
APA
Cooremans, K., & Geuens, M. (2015). The group effect: how food products look more attractive in group than individually. Society for Consumer Psychology Annual Winter Conference, Abstracts, 187–187.
Chicago author-date
Cooremans, Katrien, and Maggie Geuens. 2015. “The Group Effect: How Food Products Look More Attractive in Group than Individually.” In Society for Consumer Psychology Annual Winter Conference, Abstracts, 187–187.
Chicago author-date (all authors)
Cooremans, Katrien, and Maggie Geuens. 2015. “The Group Effect: How Food Products Look More Attractive in Group than Individually.” In Society for Consumer Psychology Annual Winter Conference, Abstracts, 187–187.
Vancouver
1.
Cooremans K, Geuens M. The group effect: how food products look more attractive in group than individually. In: Society for Consumer Psychology Annual Winter Conference, Abstracts. 2015. p. 187–187.
IEEE
[1]
K. Cooremans and M. Geuens, “The group effect: how food products look more attractive in group than individually,” in Society for Consumer Psychology Annual Winter Conference, Abstracts, Phoenix, Arizona, 2015, pp. 187–187.
@inproceedings{6896036,
  abstract     = {{Does the cheerleader effect also hold for food products? We investigated whether the presentation of food items (in group vs. individually) affects consumers’ perceptions. Our findings suggest that presenting a particular food item in a group of (almost) identical items, enhances its perceived attractiveness compared to when the same item is presented individually. The enhanced perceived attractiveness also translates in a higher purchase intention. Importantly, we find a somewhat different group effect for healthy and indulgent food, indicating a different underlying process. Follow-up studies will investigate which process underlies the effect for healthy and indulgent food respectively.}},
  author       = {{Cooremans, Katrien and Geuens, Maggie}},
  booktitle    = {{Society for Consumer Psychology Annual Winter Conference, Abstracts}},
  language     = {{eng}},
  location     = {{Phoenix, Arizona}},
  pages        = {{187--187}},
  title        = {{The group effect: how food products look more attractive in group than individually}},
  url          = {{http://www.myscp.org/pdf/conference%20documents/SCP2015_proceedings_05032015.pdf}},
  year         = {{2015}},
}