The group effect: how food products look more attractive in group than individually
- Author
- Katrien Cooremans (UGent) and Maggie Geuens (UGent)
- Organization
- Abstract
- Does the cheerleader effect also hold for food products? We investigated whether the presentation of food items (in group vs. individually) affects consumers’ perceptions. Our findings suggest that presenting a particular food item in a group of (almost) identical items, enhances its perceived attractiveness compared to when the same item is presented individually. The enhanced perceived attractiveness also translates in a higher purchase intention. Importantly, we find a somewhat different group effect for healthy and indulgent food, indicating a different underlying process. Follow-up studies will investigate which process underlies the effect for healthy and indulgent food respectively.
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-6896036
- MLA
- Cooremans, Katrien, and Maggie Geuens. “The Group Effect: How Food Products Look More Attractive in Group than Individually.” Society for Consumer Psychology Annual Winter Conference, Abstracts, 2015, pp. 187–187.
- APA
- Cooremans, K., & Geuens, M. (2015). The group effect: how food products look more attractive in group than individually. Society for Consumer Psychology Annual Winter Conference, Abstracts, 187–187.
- Chicago author-date
- Cooremans, Katrien, and Maggie Geuens. 2015. “The Group Effect: How Food Products Look More Attractive in Group than Individually.” In Society for Consumer Psychology Annual Winter Conference, Abstracts, 187–187.
- Chicago author-date (all authors)
- Cooremans, Katrien, and Maggie Geuens. 2015. “The Group Effect: How Food Products Look More Attractive in Group than Individually.” In Society for Consumer Psychology Annual Winter Conference, Abstracts, 187–187.
- Vancouver
- 1.Cooremans K, Geuens M. The group effect: how food products look more attractive in group than individually. In: Society for Consumer Psychology Annual Winter Conference, Abstracts. 2015. p. 187–187.
- IEEE
- [1]K. Cooremans and M. Geuens, “The group effect: how food products look more attractive in group than individually,” in Society for Consumer Psychology Annual Winter Conference, Abstracts, Phoenix, Arizona, 2015, pp. 187–187.
@inproceedings{6896036, abstract = {{Does the cheerleader effect also hold for food products? We investigated whether the presentation of food items (in group vs. individually) affects consumers’ perceptions. Our findings suggest that presenting a particular food item in a group of (almost) identical items, enhances its perceived attractiveness compared to when the same item is presented individually. The enhanced perceived attractiveness also translates in a higher purchase intention. Importantly, we find a somewhat different group effect for healthy and indulgent food, indicating a different underlying process. Follow-up studies will investigate which process underlies the effect for healthy and indulgent food respectively.}}, author = {{Cooremans, Katrien and Geuens, Maggie}}, booktitle = {{Society for Consumer Psychology Annual Winter Conference, Abstracts}}, language = {{eng}}, location = {{Phoenix, Arizona}}, pages = {{187--187}}, title = {{The group effect: how food products look more attractive in group than individually}}, url = {{http://www.myscp.org/pdf/conference%20documents/SCP2015_proceedings_05032015.pdf}}, year = {{2015}}, }