What determines customers' evaluation of online reviews? The role of review and product characteristics
- Author
- Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
- Organization
- Keywords
- uncertainty reduction, customer reviews, choice uncertainty, helpfullness
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-986299
- MLA
- Quaschning, Simon, et al. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” Proceedings of the 39th Annual Conference of the European Marketing Academy, edited by S.C. Beckmann et al., 2010, pp. 252–252.
- APA
- Quaschning, S., Pandelaere, M., & Vermeir, I. (2010). What determines customers’ evaluation of online reviews? The role of review and product characteristics. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 252–252).
- Chicago author-date
- Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, edited by S.C. Beckmann, T. Ringberg, and T. Ritter, 252–252.
- Chicago author-date (all authors)
- Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed by. S.C. Beckmann, T. Ringberg, and T. Ritter, 252–252.
- Vancouver
- 1.Quaschning S, Pandelaere M, Vermeir I. What determines customers’ evaluation of online reviews? The role of review and product characteristics. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 252–252.
- IEEE
- [1]S. Quaschning, M. Pandelaere, and I. Vermeir, “What determines customers’ evaluation of online reviews? The role of review and product characteristics,” in Proceedings of the 39th Annual Conference of the European Marketing Academy, Copenhagen Business School, Denmark, 2010, pp. 252–252.
@inproceedings{986299, author = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}}, booktitle = {{Proceedings of the 39th Annual Conference of the European Marketing Academy}}, editor = {{Beckmann, S.C. and Ringberg, T. and Ritter, T.}}, isbn = {{9788792569011}}, keywords = {{uncertainty reduction,customer reviews,choice uncertainty,helpfullness}}, language = {{eng}}, location = {{Copenhagen Business School, Denmark}}, pages = {{252--252}}, title = {{What determines customers' evaluation of online reviews? The role of review and product characteristics}}, year = {{2010}}, }