The Three Faces of Business Model Innovation: Challenges for Established Firms
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Koen, Peter A; Bertels, Heidi; Elsum, Ian
Description
OVERVIEW: Business model innovation represents a significant opportunity for established firms, as demonstrated by the considerable success of Apple's iPod/iTunes franchise. However, it also represents a challenge, as evidenced by Kodak's failed attempt to dominate the digital photography market and Microsoft's difficulty gaining share in the gaming market, despite both companies' huge financial investments. We developed a business model innovation typology to better explain the complex set of...[Show more]
Collections | ANU Research Publications |
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Date published: | 2011 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/39259 |
Source: | Research Technology Management |
DOI: | 10.5437/08953608X5403009 |
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01_Koen_The_Three_Faces_of_Business_2011.pdf | 767.33 kB | Adobe PDF | Request a copy |
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