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An analysis of information design and packaging for an inelastic marketProducers of technical reports can increase the potential use of the technical report, as an information product, by making certain changes to the sequential, language, and presentation components. These improvements, which effect the overall design and packaging of the product, are discussed. These improvements are likely to have their greatest impact on the marginal technical report user. However, these improvements are not without economic consideration. For this reason, cost factors should be calculated to ensure that benefits to the user and/or increased utility will outweight the cost to the producer.
Document ID
19820019311
Acquisition Source
Legacy CDMS
Document Type
Conference Paper
Authors
Pinelli, T. E. (NASA Ames Research Center Moffett Field, CA, United States)
Mccullough, R. (Old Dominion Univ. Williamsburg, Va., United States)
Cordle, V. M. (College of William and Mary)
Date Acquired
September 4, 2013
Publication Date
June 1, 1982
Subject Category
Documentation And Information Science
Report/Patent Number
NASA-TM-84260
NAS 1.15:84260
Accession Number
82N27187
Distribution Limits
Public
Copyright
Work of the US Gov. Public Use Permitted.

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