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Consumption Emotions in Shopping Centers versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium, France and Spain
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Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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Publication date | 2002 |
Language | Anglais |
Conference | "Multicultural Marketing Conference de l’Academy of Marketing Science", Valence, Espagne (du 26/6/2002 au 29/6/2002) |
Host document | Bigné, E., Hassan, S. S., Sohar, J. S. (eds) ; "Multicultural marketing conference of the academy of marketing science (vol. 4)" |
Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
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Bibliographic reference | Andreu, Luisa ; Chumpitaz Caceres, Ruben Alberto ; Swaen, Valérie. Consumption Emotions in Shopping Centers versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium, France and Spain.Multicultural Marketing Conference de l’Academy of Marketing Science (Valence, Espagne, du 26/6/2002 au 29/6/2002). In: Bigné, E., Hassan, S. S., Sohar, J. S. (eds), Multicultural marketing conference of the academy of marketing science (vol. 4), 2002 |
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Permanent URL | http://hdl.handle.net/2078.1/116641 |