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Labelling the durability of a product through the lense of intertemporal choices theory
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2015 |
| Language | Anglais |
| Conference | "European Marketing Academy Conference", Leuven, Belgium (du 26/05/2015 au 29/05/2015) |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Dupont, Barbara ; Swaen, Valérie ; Vanhamme, Joëlle. Labelling the durability of a product through the lense of intertemporal choices theory.European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015). |
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| Permanent URL | http://hdl.handle.net/2078.1/173709 |