Accès à distance ? S'identifier sur le proxy UCLouvain
Using infomercials to communicate about CSR: A way to enhance credibility?
Primary tabs
Munten, Pauline
[UCL]
Janssen, Catherine
[IESEG]
Swaen, Valérie
[UCL]
Janssen, Catherine
[IESEG]
Swaen, Valérie
[UCL]
| Document type | Document de travail (Working Paper) |
|---|---|
| Publication date | 2015 |
| Language | Anglais |
| Collection | Louvain School of Management - 2015/19 |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Munten, Pauline ; Janssen, Catherine ; Swaen, Valérie. Using infomercials to communicate about CSR: A way to enhance credibility?. Louvain School of Management ; 2015/19 (2015) |
|---|---|
| Permanent URL | http://hdl.handle.net/2078.1/174727 |