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To disclose or not to disclose: that is not the question!” The role of bloggers’ perceived motivations on the effectiveness of endorsement
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| Document type | Document de travail (Working Paper) |
|---|---|
| Publication date | 2018 |
| Language | Anglais |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Charry, Karine ; Audrezet, Alice ; et. al. To disclose or not to disclose: that is not the question!” The role of bloggers’ perceived motivations on the effectiveness of endorsement. (2018) |
|---|---|
| Permanent URL | http://hdl.handle.net/2078.1/192063 |