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Sustainable Buyer Behavior in Value Chains: Determinants and Marketing Implications
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Grunwald, G.
Swaen, Valérie
[UCL]
| Document type | Contribution à ouvrage collectif (Book Chapter) – Chapitre |
|---|---|
| Publication date | 2021 |
| Language | Anglais |
| Host document | Henke, M.; Kohl, H. ; "Sustainability in Global Value Chains – Measures, Ethics, and Best Practices for Responsible Businesses"- 129-154 |
| Edition statement | First edition |
| Peer reviewed | yes |
| Publisher | Kogan Page (London, UK) |
| Publication status | Publié |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Grunwald, G. ; Swaen, Valérie. Sustainable Buyer Behavior in Value Chains: Determinants and Marketing Implications. In: Henke, M.; Kohl, H., Sustainability in Global Value Chains – Measures, Ethics, and Best Practices for Responsible Businesses, Kogan Page : London, UK 2021, p.129-154 |
|---|---|
| Permanent URL | http://hdl.handle.net/2078.1/226528 |