The attractiveness of the on-demand economy for investors

This research studied the attractiveness of the on-demand economy for investors. The literature review revealed a disruptive characteristic and uncovered uncertainties within this new phenomenon. The practical part highlighted the great growth potential offered by the disruptive aspect thanks to a further development within new sectors and consumers. However, the uncertainties mainly related to the development of the regulatory framework decreased the attractiveness and affected the investment decision. Indeed, this study revealed that the attractiveness of the on-demand economy will depend on the personal belief of the investors regarding the future changes that will be operated by the legislator.