What kind of marketing strategies can an ethnic entrepreneur deploy to develop its sales with non-community customers?

By : Mayanga, Gladys [UCL] Directed by : Jammaers, Eline [UCL]

The aim of this dissertation is to establish, through interviews with ethnic entrepreneurs, effective marketing strategies to attract a non-community clientele and thus diversify the ethnic entrepreneur's customer base by reaching out a wider audience.

Access type : Accès restreint
Year : 2020
Keywords : ethnic entrepreneur, ethnic entrepreneurship, marketing, marketing strategies
Language : Anglais
Faculty : Louvain School of Management
Degree : Master [120] en sciences de gestion
Bibliographic reference Mayanga, Gladys. What kind of marketing strategies can an ethnic entrepreneur deploy to develop its sales with non-community customers?. Louvain School of Management, Université catholique de Louvain, 2020. Prom. : Jammaers, Eline.
Permanent URL http://hdl.handle.net/2078.1/thesis:26071