The impact of social networks on the financial markets

By : Dougherty, Simon [UCL] Directed by : Iania Leonardo [UCL]

The main objective of this thesis was to study the impact that social networks could have on financial markets. By applying exploratory and quantitative research, I was able to observe this impact. By developing a questionnaire on the Discord application, I was able to solve the problem of whether there is an influence of influencers on social networks on the financial markets and their investor. The R software was very efficient to produce linear regressions and graphs to help interpret the results.

Access type : Accès restreint
Year : 2022
Keywords : Social networks - Finance - R - Information -
Language : Anglais
Faculty : Louvain School of Management
Degree : Master [120] en sciences de gestion, à finalité spécialisée
Bibliographic reference Dougherty, Simon. The impact of social networks on the financial markets. Louvain School of Management, Université catholique de Louvain, 2022. Prom. : Iania Leonardo.
Permanent URL http://hdl.handle.net/2078.1/thesis:36671