Re-shaping the managerial logics of office work: discourse and subjectivity in office cultures applying New Ways of Working (NWOW)

Zienkowski, Jan [USL-B] Dufrasne, Marie [USL-B] Derinöz, Sabri [USL-B] Patriarche, Geoffroy [USL-B]

In this chapter the authors provide an analysis of the interpretive frameworks office workers rely on in order to make sense of so-called New Ways of Working (NWOW). The authors name and identify the logics constitutive of celebratory accounts of NWOW while also exploring the logics of offce workers who criticize and even resist aspects of the associated techno-managerial apparatus. The authors base their analysis on principles derived from Critical Discourse Analysis (CDA) and Poststructuralist Discourse Theory (PDT). They analyze interviews conducted with employees (managers, team leaders and team members) working in a selection of public and private enterprises where NWOW are being or have been implemented.