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Effects of Perceived Retail Environment on the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2005 |
| Language | Anglais |
| Conference | "12th Biennial World Marketing Congress", Muenster, Allemagne (6-9 juillet 2005) |
| Affiliation | Louvain School of Management - Marketing |
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| Bibliographic reference | Andreu, Luisa ; Bigné, Enriqué ; Chumpitaz, Ruben ; Mattila, A.S. ; Swaen, Valérie. Effects of Perceived Retail Environment on the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing.12th Biennial World Marketing Congress (Muenster, Allemagne, 6-9 juillet 2005). |
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| Permanent URL | http://hdl.handle.net/2078/17514 |