2019-08-30
Examining the effectiveness of an existential guilt appeal in an advertisement to reduce food waste at households
Publication
Publication
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Wubben, M.J.J., Berens, Guido | |
hdl.handle.net/2105/49684 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Langeslag, Josine. (2019, August 30). Examining the effectiveness of an existential guilt appeal in an advertisement to reduce food waste at households. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/49684
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