Las rutas de la identidad trazadas por la ideología
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2017-01
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UNR Editora
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La unión entre el poder político y el poder económico
se apropia de la identidad de los sujetos a través de la
colonización del imaginario social y la construcción de rutas
identitarias que imponen referentes sociales. Para esto,
los aparatos ideológicos de Estado están cada vez más
presente, pero menos evidente, logrando a través de sus
clásicos dispositivos, como la televisión, el establecimiento
de un vínculo hegemónico que ha logrado niveles de
invisibilidad que le permiten reproducirse a sí mismo,
entregando como realidad, aquello que es construcción.
Este trabajo revisa los conceptos de identidad, ideología y
hegemonía, intentando advertir como antiguas discusiones
sobre estrategias de control social, permanecen hoy
plenamente vigentes y es posible identificarlas en los
géneros televisivos masivos como la teleserie.
The reunion between the political power and economic power result in a colonization of our social imaginary and a construction of identity where the subjects were modifying their identity in order to a routes that imposed social referring. For this, the ideological state apparatuses are increasingly present, but less obvious, achieving through their classic devices, like television, establishing a hegemonic bond that has achieved levels of invisibility that allow them to reproduce themselves, delivering as reality, that which is construction. This paper reviews the concepts of identity, ideology and hegemony, trying to warn as old discussions about social control strategies, remain in full force today and can be identified in the mass television genres as the TV series.
The reunion between the political power and economic power result in a colonization of our social imaginary and a construction of identity where the subjects were modifying their identity in order to a routes that imposed social referring. For this, the ideological state apparatuses are increasingly present, but less obvious, achieving through their classic devices, like television, establishing a hegemonic bond that has achieved levels of invisibility that allow them to reproduce themselves, delivering as reality, that which is construction. This paper reviews the concepts of identity, ideology and hegemony, trying to warn as old discussions about social control strategies, remain in full force today and can be identified in the mass television genres as the TV series.
Palabras clave
Identidad, Ideologías, Televisión, Aparatos ideológicos del Estado, Series, Identity, Ideologies