Decision and risk analysis of a new product and facilities planning problem : CCA Company's Egg 'n Foam Project / BEBR No. 871

Hertz, David Bendel; Thomas, Howard

Permalink

https://hdl.handle.net/2142/26690 Copy

Description

Title

Decision and risk analysis of a new product and facilities planning problem : CCA Company's Egg 'n Foam Project / BEBR No. 871

Author(s)

• Hertz, David Bendel
• Thomas, Howard

Contributor(s)

• University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
• University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research

Issue Date

1982-05

Keyword(s)

• Decision making.
• Risk assessment.

Abstract

The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA's objectives. The output of the dialogue process finally led to a strategy recommendation for Egg 'n Foam, following an examination of the relationship of the Egg'n Foam project to the firm's long-term strategy path.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

BEBR faculty working paper ; no. 871

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/26690

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:decisionriskanal871hert
• http://www.archive.org/details/decisionriskanal871hert

Copyright and License Information

Copyright May 1982 Board of Trustees University of Illinois.

Owning Collections