Determinants of Active Sport Tourists' Satisfaction: The Case of an International Marathon

This paper analyses the determinants of active sport tourists’ satisfaction of participating in a marathon. The data for this study were collected through an online questionnaire filled in by the participants in the 2013 Firenze Marathon. Regression analysis was employed to analyse the data from the respondents (N=988). The results show that the antecedents of active sport tourists’ satisfaction are quality of interaction with staff, venue quality, value, information, organization and the level of race competition. This study provides suggestions for future research and gives useful insights into managerial implications for sport tourism management.