Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/32042
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Type: Journal article
Title: Commentary: practices, problems and principals for ecotourism - a case study
Author: Twidale, C.
Bourne, J.
Citation: Tourism Geographies: an international journal of tourism place, space and the environment, 2003; 5(4):482-492
Publisher: Routledge
Issue Date: 2003
ISSN: 1461-6688
1470-1340
Abstract: Though most information presented in tourist signage is sound, some is not only severely flawed, but also unethical in that false claims are made, language is ambiguous, interpretations are irrational and explanations are confused and even internally contradictory. One site which illustrates these weaknesses is considered in some detail, as are efforts to have the signage corrected. It is argued that the touring public should expect to be presented with the best available information; that most scientific concepts can be explained accurately and simply; that the normal protocols concerning false advertising, and full and fair acknowledgement of sources, apply to signage and tourist-related literature; and that clear, concise language is not only desirable but essential, given the possibly diverse cultural backgrounds of visitors. The most effective way of ensuring the best possible result is for all concerned with signage being involved at all stages of the production from initiation to final printing.
DOI: 10.1080/1461668032000129182
Published version: http://dx.doi.org/10.1080/1461668032000129182
Appears in Collections:Aurora harvest 6
Earth and Environmental Sciences publications

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