Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/80990
Citations | ||
Scopus | Web of Science® | Altmetric |
---|---|---|
?
|
?
|
Type: | Journal article |
Title: | Discounts and consumer search behavior: the role of framing |
Author: | Bayer, R.C. Ke, C. |
Citation: | Journal of Economic Psychology, 2013; 39:215-224 |
Publisher: | Elsevier Science BV |
Issue Date: | 2013 |
ISSN: | 0167-4870 |
Statement of Responsibility: | Ralph-C. Bayer, Changxia Ke |
Abstract: | This paper studies the pure framing effect of price discounts, focusing on its impact on consumer search behavior. In a simple two-shop search experiment, we compare search behavior in base treatments (where both shops post net prices without discounts) to discount treatments (where either the first shop or the second shop posts gross prices with separate discount offers, keeping the net prices constant). Although the objective search problems are identical across treatments, subjects search less in discount frames, irrespective where the discount is offered. There is evidence showing that subjects only base their decisions on salient characteristics of the situation rather than on the objective price information. © 2013 Elsevier B.V. |
Keywords: | Consumer search Price framing Price discounts Competition |
Rights: | Copyright © 2013 Elsevier B.V. All rights reserved. |
DOI: | 10.1016/j.joep.2013.08.003 |
Published version: | http://dx.doi.org/10.1016/j.joep.2013.08.003 |
Appears in Collections: | Aurora harvest Economics publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
RA_hdl_80990.pdf Restricted Access | Restricted Access | 684.94 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.