Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/84738
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Type: | Journal article |
Title: | Exploiting the liability of foreignness: why do service firms exploit foreign affiliate networks at home? |
Author: | Boehe, D. |
Citation: | Journal of International Management, 2011; 17(1):15-29 |
Publisher: | Elsevier |
Issue Date: | 2011 |
ISSN: | 1075-4253 1873-0620 |
Statement of Responsibility: | Dirk Michael Boehe |
Abstract: | Drawing on both a resource-based view of the firm and an in-depth case study, we develop a novel conceptual model that explains under what conditions a service firm may use its international affiliate network to build a differentiation-based competitive advantage in its domestic market. The bank we studied implemented a differentiation strategy by positioning itself as a "South American Bank" and by offering a set of foreign trade services to its domestic clients that were unique at the time of their introduction. Our conceptual model fills a gap in the literature on difficulties in internationalization by explaining under what conditions internationalizing firms may opt for a strategy that seeks to domestically exploit resources and capabilities that have been developed in the course of internationalization. © 2010 Elsevier Inc. |
Keywords: | Internationalization of service firms; Multinational banking; Emerging markets; Liability of foreignness; Barriers to expansion |
Rights: | Copyright © 2010 Elsevier Inc. All rights reserved. |
DOI: | 10.1016/j.intman.2010.09.011 |
Published version: | http://dx.doi.org/10.1016/j.intman.2010.09.011 |
Appears in Collections: | Aurora harvest 2 Business School publications |
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