Adelaide Research & Scholarship
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https://hdl.handle.net/2440/91431
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| Type: | Journal article |
| Title: | Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context |
| Author: | Plewa, C. Palmer, K. |
| Citation: | International Journal of Sports Marketing and Sponsorship, 2014; 15(4):26-39 |
| Publisher: | International Marketing Reports |
| Issue Date: | 2014 |
| ISSN: | 1464-6668 |
| Statement of Responsibility: | Carolin Plewa, Karen Palmer |
| Abstract: | Abstract not available |
| Keywords: | brand personality dimensions; consumption behaviour; self-congruence theory; sports sponsorship response |
| Rights: | © 2014 International Marketing Reports |
| DOI: | 10.1108/IJSMS-15-04-2014-B004 |
| Published version: | http://proxy.library.adelaide.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a2h&AN=97464123&site=ehost-live&scope=site |
| Appears in Collections: | Aurora harvest 7 Business School publications |
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