Organizational identity, image, and adaptive instability
File(s)Gioia Schultz Corley - AMR 2000 - Adaptive instability.pdf (2.9 MB)
Published version
Author(s)
Gioia, Dennis A
Schultz, Majken
Corley, Kevin G
Type
Journal Article
Abstract
Organizational identity usually is portrayed as that which is core, distinctive, and enduring about the character of an organization. We argue that because of the reciprocal interrelationships between identity and image, organizational identity, rather than enduring, is better viewed as a relatively fluid and unstable concept. We further argue that instead of destabilizing an organization, this instability in identity is actually adaptive in accomplishing change. The analysis leads to some provocative, but nonetheless constructive, implications for theory, research, and practice.
Date Issued
2000-01
Date Acceptance
2000-01-01
Citation
Academy of Management Review, 2000, 25 (1), pp.63-81
ISSN
0363-7425
Publisher
Academy of Management
Start Page
63
End Page
81
Journal / Book Title
Academy of Management Review
Volume
25
Issue
1
Copyright Statement
© Academy of Management Review
Identifier
https://journals.aom.org/doi/10.5465/amr.2000.2791603
Subjects
1503 Business and Management
1505 Marketing
Business & Management
Publication Status
Published
Date Publish Online
2000-01-01