Issues in Media Product Management

Arrese, Á. (Ángel)

Authors:

Arrese, Á. (Ángel)

Keywords:

Media Magament
Product Management

Issue Date:

2005

ISBN:

0805850031

Citation:

A. Arrese, “Issues in media product management”, en Alan B. Albarran, Sylvia M.Chan-Olmstedy Michael O.Wirth (eds.), Handbook of Media Management and Economics, Lawrence Erlbaum Associates, New Jersey, 2005, pp.181-201

Abstract

This article explains the main dimensions of media contents as products, from the economic and managerual point of view.

URI:

https://hdl.handle.net/10171/35501

Appears in Collections:

DA - Comunicación - Empresa Informativa - Capítulos de Libros

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