Multimodal analysis of advertising discourse during the lockdown due to COVID-19: Comparison of the communication strategies of financial services and automotive products in Spain
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Lahuerta-Pujol, C. (Claudia); Moreno-Cano, A. (Antonia); Miguel, J.C. (Juan Carlos). "Multimodal analysis of advertising discourse during the lockdown due to COVID-19: Comparison of the communication strategies of financial services and automotive products in Spain". Communication & Society. 35 (1), 2022, 215 - 232
Statistics and impact
0 citas en
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.