The development and use of mass media in India for instruction, demonstration, and education : production of a video program on the art of vegetarian cooking

The aim of this graduate study project is to understand and evaluate the potential of using video technology for instruction through demonstration and its modes of distribution including the use of broadcast media to reach a geographically large and densely populated developing country of the Third World. More specifically, the project implements the actual production of a video program on vegetarian cooking and its distribution through a variety of channels to its primary target audience in India. The information is divided into two main sections. The first section deals with external uncontrollable variables which form the environmental parameters of the study. These include a demographic background of the country and its people; an examination of the impact and reach of the mass communication industry in general and television broadcasting in particular; the advent of video technology and the development of satellite communication and the policy regarding software for transmitting educational and entertainment programs to the public. These topics form the broad issues of the environmental context in which the production of this video project materialized.