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장소마케팅에서 장소성의 인위적 형성 : 한국과 미국 소도시의 문화예술축제를 사례로 : (Tne)Intentional formation of placeness in place marketing strategy : a cast study of art festivals at small cities in Korea and the U.S.
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- Authors
- Advisor
- 유우익
- Issue Date
- 2004
- Publisher
- 서울대학교 대학원
- Keywords
- 장소마케팅 ; place marketing ; 장소성 ; placeness ; 장소성 형성 ; sense of place ; 장소자산 ; creation of placeness ; 소도시 ; place assets ; 문화예술축제 ; small cities ; 문화 NPO ; art festival ; 오레곤 셰익스피어 페스티벌 ; cultural NPO ; 브릿 뮤직 페스티벌 ; Oregon Shakespeare Festival ; 통영국제음악제 ; Britt Music Festival ; Tongyeong International Music Festival
- Description
- 학위논문(박사)--서울대학교 대학원 :지리학과,2004.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056499
https://hdl.handle.net/10371/21485
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