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假想店鋪의 顧客滿足 決定要因에 關한 硏究 : A Study on determinants of customer satisfaction with virtual stores
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- Authors
- Advisor
- 김원수
- Issue Date
- 1999
- Publisher
- 서울대학교 대학원
- Keywords
- 가상점포 ; Virtual Store ; 고객만족 ; Customer Satisfaction ; 쾌락적 쇼핑가치 ; Hedonic Shopping Value ; 실용적 쇼핑가치 ; Utilitarian Shopping Value ; 지각된 위험 ; Perceived Risk
- Description
- 학위논문(박사)--서울대학교 대학원 :경영학과 경영학전공,1999.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000074082
https://hdl.handle.net/10371/35036
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