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Foreign market entry mode choice : internal and external perspectives
Foreign market entry mode choice : internal and external perspectives
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Title of book
Cultural and technological influences on global businessChapter number
4Pagination
46 - 62Publisher
Business Science ReferencePlace of publication
Hershay, Pa.ISBN-13
9781466639669ISBN-10
1466639660Language
engPublication classification
B1 Book chapterCopyright notice
2013, IGI GlobalExtent
28Editor/Contributor(s)
B Christiansen, E Turkina, N WilliamsUsage metrics
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