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Pecha Kucha UNESCO City of Design

report
posted on 2019-08-28, 00:00 authored by Tonya MeyrickTonya Meyrick
Pecha Kucha UNESCO City of Design

History

Pagination

1 - 20

Publisher

UNESCO City of Design

Place of publication

[Paris, France]

Language

eng

Research statement

What role does typography play in cultural festival branding? Globally supporting one in every nine jobs, cultural festivals hold a significant place in our community, social and cultural landscape. Typography performs a key role in festival branding seeking to engage audiences in what is a highly competitive market place. This paper presents new knowledge which emerged from a large international study into cultural festival branding. Introducing some key ideas and considerations of this exciting area the Pecha Kucha provides engagement with ideas and shares the impact of using particular typefaces in particular contexts.

Publication classification

A6 Research report/technical paper

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    Categories

    Keywords

    Design ResearchTypographyCultural FestivalsBrandingDesign History and Theory

    Licence

    All Rights Reserved

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