Enacting global digital parenting… Alleged joint benefits for the “child-parents” consumer cluster
Résumé
Several innovations aimed at young children such as new educational Apps available on mobile phones or tablets, as well as a wide array of connected objects, are continuously emerging in the marketplace. This profusion of innovative ideas in the digital field to improve both parents’ and children’s well-being has led some crowdfunding companies to launch a dedicated service such as “Start Up for kids” by Ulule1. Thus, digital technologies constantly increase the availability of innovative services to parents and their children, transforming parental mediation practices into “digital parenting”, a polysemic term that encompasses not only the attempts by parents to regulate their children’s engagement with digital media, but also, the way in which parents use digital media in their everyday parenting practices (Mascheroni et al., 2018, p. 9).