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Mapping Market Structure Evolution

journal contribution
posted on 2022-10-09, 22:41 authored by Maximilian Matthe, Daniel M Ringel, Bernd SkieraBernd Skiera
The paper develops a novel methodology for uncovering changes in firms’ competitive positions in evolving market structure maps.

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Journal

Marketing Science

Publisher DOI

ISSN

0732-2399

eISSN

1526-548X

Language

en

Publication classification

C1 Refereed article in a scholarly journal

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