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The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity

journal contribution

posted on 2023-02-09, 23:33 authored by Keo Mony Sok, Phyra Sok, Luigi M De Luca

The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity

History

Journal

Industrial Marketing Management

Volume

55

Pagination

144-155

Publisher DOI

https://doi.org/10.1016/j.indmarman.2015.09.001

ISSN

0019-8501

Language

en

Publisher

Elsevier BV

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Keywords

Uncategorised value Marketing not elsewhere classified Business and Management not elsewhere classified

Licence

All Rights Reserved

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