File(s) under embargo
Public Interest Communication
Public Interest Communication
History
Research statement
Background This research describes the distinctive characteristics of an emerging communicative field, public interest communication (PIC). Within the family of public relations (PR), PIC is a market-based approach that is increasingly adopted by activist and civil society groups to engage the public in debates around contentious political issues, like climate change. It argues that this movement reflects profound changes in the public sphere brought about by the pervasive influence of the neoliberal, PR nexus. It argues that PIC’s relationship to democratic models is key to interpreting its impact and contribution to society. Contribution Addressing a current gap in the field of communication, the movement of PR language practices into activism and civil society within a postneoliberal context has yet to be surveyed comprehensively. This curated bibliographic entry marks the systematic and formal collection of knowledge in this area, contributing to the mapping of this emerging field. Significance This article traces the movement of PR into new cultural and institutional sites and points to the ways that activist groups in postneoliberal cultures are adopting corporate styles of communication. It is an under-researched, yet crucial development as public language is a significant site of significant meaning making. Thus, if activist groups are relying on corporate methods, it shows the seepage of neoliberal cultures into new domains. The implications of this for citizenship and democracy are yet to be fully explored.Extent
Web https://www.oxfordbibliographies.com/display/document/obo-9780199756841/obo-9780199756841-0302.xml?p=emailAUG/LyQaKV64M&d=/document/obo-9780199756841/obo-9780199756841-0302.xmlRecognition, awards & prizes
OUP letter (16/6/2023) available on request. The article has been peer reviewed by the OUP editorial board and outside reviewers and final approval has been given. The article has met OUP's highest standards of scholarship and will be a vital part of important scholarly work.Publisher
Oxford University PressPlace of publication
Demetrious, Kristin (2023). Public Interest Communication. obo in Communication. doi: 10.1093/obo/9780199756841-0302Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC