Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain
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2018-04Derechos
© Taylor & Francis This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Media Ethics on 2018, available online: http://wwww.tandfonline.com/doi.org/10.1080/23736992.2018.1440558
Publicado en
Journal of Media Ethics, Volume 33, Issue 2, 3 April 2018, Pages 66-79
Editorial
Taylor and Francis Ltd.
Enlace a la publicación
Palabras clave
Corporate social responsibility
Stakeholders
Media
News
Spain
Content analysis
Resumen/Abstract
ABSTRACT: This article presents the findings of a theoretically driven content analysis of the coverage of corporate social responsibility by Expansión, the leading Spanish business journal, in a 1-year time frame. The goal of the article is to help companies understand how they can take advantage of media coverage of CSR by identifying the major stakeholder groups and CSR issues discussed in business news, the positive/negative/mixed tone of the coverage, and the differences that exist in media CSR discourse depending on the industry under scrutiny. The findings are explained under the salience framework of stakeholder theory.
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