Network Structure and Innovation Ambiguity Effects on Diffusion in Dynamic Organizational Fields
Abstract
Computational modeling simulated innovation diffusion through six prototypical interregional
network structures and two distributions of partnering tendencies in dynamic
organizational fields. Compared to regional constraints, connections among all
geographic regions decreased clearly beneficial innovation diffusion (a low-threshold
adoption model) but increased ambiguous innovation diffusion (a social influence
model). Compared with uniform partnering tendencies, normally distributed partnering
tendencies increased diffusion of ambiguous innovations. Overall, local and interregional
network structures interacted with the observability of an innovation’s benefits
to determine diffusion.
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