一、 中文文獻
石家彥(2014)。行動廣告互動性與廣告效果之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號102NCU05121010)吳鴻(譯)(2002年6月)。擴增實境:虛擬與實境的無限延伸(原作者:Steven K. Feiner)。科學人雜誌,4。取自:http://sa.ylib.com/MagArticle.aspx?Unit=featurearticles&id=67
李鎮邦(2006)。廣告代言人類型與產品類型適配性研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號094NSYS5375001)林佑勳(2006)。廣告訴求與涉入程度對廣告效果的影響-彩妝品為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號094NCKU5121037)林宜慧(2009)。幽默廣告對廣告效果之影響-以廣告代言人與品牌知名度為干擾變項(碩士論文)。取自臺灣博碩士論文系統。(系統編號097LHU05318004)林建文(2004)。原品牌態度、知覺契合度與促銷活動形式對品牌延伸後品牌態度與購買意願影響之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號092SCC00121007)邱皓政(2002)。量化研究與統計分析。臺北市:五南圖書。
邱雅莉(2003)。虛擬實境對旅遊目的地之廣告效果研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號091PCCU0571020)侯佳伶(2012)。品牌形象、代言人可信度、廣告頻率及媒體類型對廣告效果之影響(碩士論文)。取自臺灣博碩士論文系統。(系統編號100LHU05318004)洪嘉蕙(2001)。以虛擬實境技術輔助水下遙控潛具導航之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號089NSYS5282014)唐琪珮(2002)。影響台灣媒體代理商購買方式因素之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號090MCU01375013)徐靜儀(2002)。廣告訴求對廣告效果影響之研究-以網頁廣告為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號090SCU00121033)耿慶瑞、黃思明、洪順慶(2001)。WWW 互動廣告與傳統廣告效果之比較。資訊管理研究,3(1)。
張承安(2014)。可觸式擴增實境應用於互動式廣告效益之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號102NTCT0620003)曹靜茹(2009)。虛擬代言人廣告效果-以涉入程度與認知風格之調節效果為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號097MCU05121013)郭瓊俐、曾慧琦、陳柏安(譯)(2003)。品牌策略(原作者:Don E. Schultz & Beth E. Barnes)。臺北市 : 五南圖書(原著出版年:1999)。
陳心怡(1997)。推薦式廣告對不同涉入度產品之廣告效果(碩士論文)。取自臺灣博碩士論文系統。(系統編號085NCTU0457028)陳月華(2010)。應用3D顯示技術提升商品資訊豐富度對網路廣告效果之影響研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號098PCCU0676016)陳琇玲(譯)(2003)。新消費者心理學—人們買什麼?為什麼而買(原作者:David Lewis & Darren Bridger)。臺北市:臉譜出版。
曾詩云、吳怡樺、林怡君、林怡㚬(2010)。連鎖咖啡店之經營管理及行銷研究─以 85 度C為例。取自中學生網站。
黃國豪(2004)。擴增實境應用於家具配置設計之可行性研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號092NCKU5038006)黃論語(1997)。WWW超媒體特性對網路行銷廣告效果之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號085CGU00457005)葉重新(2001)。教育研究法。臺北市:心理。
裘文郁(2011)。擴增實境應用於廣告互動之研究與創作-以捷運廣告為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號099NTNU5619041)趙國松(2012)。互動機制導入投影廣告呈現效益之探究(碩士論文)。取自臺灣博碩士論文系統。(系統編號100NTCTC620008)樊志育(1999)。廣告效果測定技術。臺北市:三民書局。
蔡保田(1987)。教育研究方法論。臺北市:師大書苑。
蕭志強(1999)。廣告網頁的視覺呈現介面與產品類別對消費者說服效果的影響(碩士論文)。取自臺灣博碩士論文系統。(系統編號087CCU00396014)二、 英文文獻
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Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. New Jersey: Prentice-Hall.
Assael, H. (1992). Consumer Behavior and Marketing Action. Boston: PWS-KENT Pub.
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Azuma, R.T. (1997). A Survey of Augmented Reality. Teleoperators and Virtual Environments, 6(4), 355- 385.
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Taylor, S. & Todd, P. (1995b). Understanding Information Technology Usage: A Test of Competing Models. Information Systems Research, 6(2), 144-176.
三、 網路文獻
IKEA(2017)。IKEA Highlights 2017 – IKEA Place App – IKEA【企業官方網站】。取自:http://www.ikea.com/ms/zh_TW/this-is-ikea/ikea-highlights/2017/ikea-place-app/index.html
Pollster波仕特線上市調(2011)。吃甜食讓你心情愉悅嗎?。取自:http://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=1630
孔方正(2008)。質性研究。取自孔方正個人研究團隊網站:http://www.pws.stu.edu.tw/fckung/file/QR.pdf
陳怡如(2017)。[未來商務]當AR遇上零售,未來每個東西都可以是消費入口!——專訪宇萌科技執行長白璧珍【數位時代電子商務專欄】。取自:https://www.bnext.com.tw/article/44157/arplanet-ceo-ms-bai-interview
溫慕垚(2017)。2017行銷趨勢分析【動腦新聞】。取自:http://www.brain.com.tw/news/articlecontent?ID=44243
溫慕垚(2017)。數位整合行銷策略與品牌經營【WBSA世界商務策劃師聯合會】。取自:http://www.wbsa.com.tw/front/bin/download.phtml?Part=pmclass_issue4_2017-10-31&Nbr=90483&Category=464371
電通安吉斯(2017)。Dentsu Aegis Network Ad Spend Forecasts。取自:http://carat.lt/wp-content/uploads/2017/06/Ad-Spend-DAN.pdf
臺北市數位行銷經營協會〔DMA〕(2011)。2010 年台灣數位廣告量統計報告。取自:https://drive.google.com/file/d/0B_o2GwbW3-B_anhUdExHcHBvOW8/view
鮑師傅糕點(2017)。鮑師傅對糕點及時尚飲品的消費者基礎分析調查。取自:http://bsf.315zongbu.com/article.asp?at=725
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FierceRetail. (2017, May 25). Estee Lauder launches augmented reality [Web blog post]. Retrieved from https://www.fierceretail.com/technology/estee-lauder-launches-ar
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